Project: AdVocab

We are very passionate about proactive thinking, and this is one of our favourites. When joining the industry we were overwhelmed by the ad jargon used in every day work, so, to help us get a grasp of this new language and help other creatives also struggling with it, we decided to make a fun little dictionary. (It's not little at all).

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We took AdVocab to D&AD who loved the idea and decided to sponsor us as their official partners for D&AD New Blood 2024. 

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The site features words from across every department in a creative agency, has a space for people to submit their own words, and gives students the chance to download our design toolkit and make their own illustrations which will go live on AdVocab. 

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The next step for AdVocab is to partner with universities and schools, making it trusted tool for lecturers and students alike.

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We've been fortunate to be featured in several creative publications such as LLBO, Creative Review, Creative Salon, Marketing Communication News, Roast Brief and Creative Bloq. Read all about it here.

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Click here to visit the site: AdVocab