Project: Gen.u.ine Chemotherapy Cosmetics

Gen.u.ine, the world's first make-up designed specifically for people with cancer, was a passion project created at university which then grew into a shortlisted D&AD Future Impact Awards idea, featured on Campaign, and ultimately got us a job. It is incredibly close to us, and symbolises everything we love about advertising and what we aim to do with our work and careers. Gen.u.ine is currently on hold, but we're waiting to pick it up again when the time is right.