Amy came across Limb-art's Instagram and loved the brand’s ‘stand out, stand proud’ ethos, but noticed that the current range of prosthetics was very masculine, featuring dark colours, holographic metals, stark illustrations, and military camouflage. The few designs aimed at women fell into stereotypes, most having bright pinks and floral patterns, meaning that female prosthetic users could not see covers they could personally identify with.

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Amy contacted Limb-art with the goal of expanding and elevating the prosthetic covers to a wider audience focusing on a feminine aesthetic, and created a variety of on-trend prints so that everyone could express themselves, feel up-to-date with fashion trends, and ultimately embrace ‘Stand Out. Stand Proud’.